Facebook & Instagram Ad Design in Chicago
Ad creative built to
stop the scroll.
BEMS is a Chicago design studio creating Facebook and Instagram ad creative that earns attention in a feed people are already scrolling past. Static ads, carousels, stories and reels built around your offer, your audience and the way each placement actually gets seen.
Every campaign ships as a variation set, not a single graphic, so your media buyer has real creative to test against instead of one execution and a guess.
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Most Facebook and Instagram ads fail on the creative, not the targeting.
Budget gets blamed for results the design caused. When ad creative is repurposed from a website banner, sized wrong for the placement, or shipped as a single execution with nothing to test against, the campaign never gets a fair read.
Organic posts used as ads
A graphic designed for a feed post rarely survives as an ad. Different crop, different hierarchy, different job. Reused organic content gets scrolled past because it was never built to interrupt.
One execution, nothing to test
Paid social is a testing channel. Launching with a single creative gives you one data point and no way to learn which message, format or visual angle is actually doing the work.
Wrong sizes and cut-off text
Stories and reels crop differently than the feed. Headlines land under the interface, logos get clipped, and key copy sits outside the safe zone where nobody reads it.
Creative that outruns the brand
Ads that look nothing like the rest of your marketing win the click and lose the trust. The landing page feels like a different company, and the conversion never happens.
A repeatable process for ad creative that keeps producing.
Four steps from offer to upload-ready files. The same process runs for a one-time campaign or an ongoing monthly retainer.
Offer & Audience
We start with what you are selling, who it is for and what the campaign needs to prove. Creative direction comes out of the offer, not out of a moodboard.
Concepts
You get distinct creative angles rather than variations on one idea, so the test is actually measuring something worth learning.
Build & Size
Approved concepts are built out across every placement you are running, each one composed for its own crop and safe zone.
Handoff
Files arrive named, organized by placement and ready to upload, with the source files kept so the next round starts from a running position.
Every format Meta runs, designed properly.
Pick the pieces you need now, or run all of it as one connected creative system across your campaigns.
Static Feed Ads
Single-image ads for Facebook and Instagram feed built to communicate one idea fast and hold up at thumbnail size.
- Square and portrait feed sizes
- Headline and offer hierarchy
- Multiple message angles per concept
Carousel Ads
Multi-card carousels that sequence a product line, a process or an offer so each swipe earns the next one.
- Card-by-card narrative design
- Product, service and feature sets
- Continuous-image carousel layouts
Story & Reel Ads
Full-screen vertical creative designed for the placement people actually spend their time in, with safe zones respected.
- 9:16 story and reel formats
- Interface-safe text placement
- Static and motion versions
Animated Ad Creative
Short looping motion built for paid placements, where a small amount of movement is often the difference between seen and skipped.
- Looping product and offer animation
- Kinetic headline treatments
- Sound-off first design
Campaign Creative Kits
A full launch set covering every placement and every angle, delivered as one organized package for the campaign.
- All placements, one visual system
- Multiple tested angles
- Organized upload-ready handoff
Ongoing Creative Refresh
Monthly rounds of new creative to fight ad fatigue and keep frequency from eating your results.
- Scheduled monthly creative drops
- Iteration on what is winning
- Seasonal and promo variations
Ad creative designed for the feed it lives in.
Placement drives design. A feed ad, a story and a reel are three different problems. We design each one for its own crop, its own reading distance and its own moment of attention rather than exporting a single graphic three ways.
Consistency across the campaign keeps everything recognizably yours, while variation within it gives the campaign something real to test.
Creative your media buying can actually work with.
Design is the variable you control most directly. Better creative gives every other lever in the account something worth spending on.
Run a campaign, or keep creative flowing.
Most brands start with a single campaign and move to a monthly retainer once ad fatigue becomes the bottleneck.
Campaign Creative Package
A defined set of ad creative for one campaign, launch or promotion, delivered as a complete package.
Best for launches, seasonal pushes and first tests of paid social.
- Fixed scope and timeline
- All placements for the campaign
- Multiple creative angles included
- Source files retained for future rounds
Monthly Ad Creative Retainer
A standing volume of new ad creative each month so campaigns never run on stale assets.
Best for brands running paid social continuously.
- Predictable monthly creative volume
- Refresh cycles built around fatigue
- Iteration on top performers
- Priority turnaround on new offers
A design partner that understands paid, not just pretty.
BEMS is a Chicago marketing and design studio. We build brand systems, and we build the campaign creative that runs on top of them.
That combination matters for paid social. Ad creative made in isolation drifts away from the brand it is supposed to be selling. Ours comes out of the same system as your website, your decks and your print work.
Whether you have an in-house media buyer, an agency running the account, or you are placing the ads yourself, we deliver creative that drops straight into the workflow you already have.
Facebook and Instagram ad design questions.
Still deciding what you need? Ask us directly.
Do you run the ads, or only design them?
BEMS is the creative side. We design the ad assets and hand them off ready to upload. That typically means working alongside:
- Your in-house marketing or media buying team
- An agency already managing the ad account
- You, if you are placing the campaigns yourself
If you need a recommendation for media buying, tell us in the brief and we can point you in a useful direction.
How many ad variations do I actually need?
It depends on budget and how long the campaign runs, but a single creative is almost never enough. Paid social learns by comparison, and one asset gives it nothing to compare.
A typical starting set covers a few distinct angles, each built for the placements you are running. We will recommend a specific number once we know the offer and the campaign length.
Can you match creative to my existing brand?
Yes. If you have brand guidelines, we design inside them. If you do not, we can work from your existing materials, or build the guidelines first.
Brand consistency between the ad and the landing page is one of the simplest ways to protect conversion, so it is worth getting right.
What do you need from me to start?
The offer, who it is aimed at, the placements you plan to run, and any brand assets you already have. Product photography or existing footage helps if you have it.
If some of that is undecided, that is fine. Part of the first step is working out what the creative actually needs to say.
Fill out the brief below and we will tell you what is missing.
How does this connect to your other social media services?
Facebook and Instagram ad design sits inside the BEMS social media practice, so paid and organic stay visually connected.
Brands often pair it with:
- Social Media Graphics for organic content
- Animated Social Assets for motion creative
- YouTube Thumbnail Design for video channels
Running them together means one visual system across everything a customer sees, paid or not.
Tell us what you are running.
Send over the offer and the placements and we will come back with a recommended creative set, a timeline and a price.