Purpose before movement
Every animation starts with the message, audience, platform, and action the viewer should take next.
Branding & Creative Design
Video & Motion Graphics
Bring messages, products, data, and campaigns to life with short-form animation and motion graphics designed to attract attention, guide the eye, and help viewers understand what to do next.
- Animated Social Assets
- Explainer Graphics
- Data Visualization
- Motion Branding
- Video Support Assets
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Logo concept presentation
Portrait
Logo concept presentation
Portrait
One clear visual direction. Every required format.
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Logo variations and color palette
Square
Logo variations and color palette
Square
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The design problem
Motion design that makes the message easier to notice and understand.
The strongest motion asset is not movement for its own sake. It uses timing, hierarchy, pacing, and visual emphasis to make a message clearer and more memorable.
Brand-led motion
Use your existing colors, type, graphic language, and tone so motion feels like part of the brand.
Platform-aware formats
Plan the canvas, duration, pacing, captions, sound expectations, and export requirements around the final placement.
Clearer content systems
Create repeatable motion approaches for launches, recurring social content, explainers, events, and campaigns.
Explore the video and motion graphics services
Social content
Explaining ideas
Video support
Campaign systems
Choose the motion support your message needs
From one focused animation to a coordinated content package, BEMS can shape the scope around your message, platform, audience, and production rhythm.
Animated Social Assets
Short-form animated posts, stories, reels, and promotional assets that make campaign messages more active and noticeable.
Discuss Social AssetsExplainer & Informational Motion
Use animated sequences, diagrams, text, and visual transitions to clarify services, processes, products, or data.
Discuss Explainer MotionTitles, Thumbnails & Overlays
Create branded visual support for video content, including title cards, thumbnail systems, lower thirds, and end screens.
Discuss Video AssetsMotion Design Packages
Coordinate multiple motion assets around a launch, event, promotion, recurring content series, or broader campaign.
Plan a Motion Package
Interactive scope builder
Protect the core identity
Make visual decisions repeatable
Build recognizable expression
Professional communication
Design-system extension
What kind of motion asset do you need?
Select an area to explore how BEMS can shape the creative direction, format, and production scope around your content.
Logo Usage
Give everyone a clear understanding of how the logo should appear across backgrounds, sizes, layouts, and branded materials.
- Primary and secondary logo versions
- Clear space and minimum size
- Approved background treatments
- Incorrect-use examples
- Co-branding and partner use
- File and export guidance
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Logo usage examples
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Logo usage examples
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Color & Typography
Document the color and type choices that create a recognizable brand experience across digital, print, and presentations.
- Primary and supporting colors
- HEX, RGB, CMYK, and Pantone references
- Typography hierarchy
- Web and print application notes
- Contrast and accessibility considerations
- Examples of preferred combinations
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Brand collateral family
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Brand collateral family
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Visual Elements
Extend the guidelines beyond the logo so imagery, icons, shapes, patterns, and layouts feel like part of one brand.
- Image style and treatment
- Graphic shapes and patterns
- Icon and illustration direction
- Layout and spacing principles
- Examples for key channels
- Do and do-not references
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Brand template system
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Brand template system
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Identity Applications Design
Clear, polished materials that help organizations communicate information internally and externally while preserving brand standards.
- Reports and executive summaries
- Internal campaign graphics
- Company announcements
- Branded infographics
- Recruitment and culture materials
- Leadership communication assets
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Corporate design applications
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Corporate design applications
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Brand Refresh & Rebrand
Creative direction and asset development for brands that already have a logo but need a more complete, usable visual language.
- Color and typography application
- Graphic elements and patterns
- Icon and illustration direction
- Image treatment guidance
- Layout and hierarchy rules
- New application examples
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Visual system components
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Visual system components
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Where your identity shows up
Brand foundation
Marketing
Business development
Internal use
Growth
Built for every place your motion content has to perform
A motion graphics scope should reflect the environments, audiences, platforms, and teams that will actually use the content.
Identity Applications
Translate logos, colors, typography, and visual elements into usable materials that make the identity feel complete.
Campaign Creative
Build a coordinated visual direction across launches, offers, events, and promotional moments.
Sales & Company Materials
Present capabilities, information, and value with clear hierarchy and a credible visual standard.
Templates & Toolkits
Give teams repeatable assets that make day-to-day brand consistency easier to maintain.
Ongoing Design Support
Extend the visual system as new campaigns, departments, formats, and communication needs emerge.
The BEMS design process
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From message to motion
We reduce subjective back-and-forth by aligning on the communication problem, visual direction, and approval path before building the complete asset set.
Discover
We learn the audience, objective, brand context, required applications, source materials, decision-makers, and timeline.
Direct
We define the creative approach, hierarchy, visual references, asset plan, and focused feedback process.
Design
Our team develops the approved direction into the required layouts, applications, and production formats.
Deliver
You receive organized final files prepared for their intended use, plus agreed source assets and guidance.
A usable handoff
Motion assets organized for what happens next
The exact file package depends on the scope. BEMS plans deliverables around how your internal team, vendors, developers, printers, or marketing partners will use them.
Application-ready exports
Files sized and prepared for the approved digital or physical use cases.
Production considerations
Color mode, scale, bleed, resolution, and output requirements addressed when applicable.
Source-file planning
Editable working files included when agreed in the project scope.
Organized asset families
Clear naming and grouping so approved versions are easier to locate and use.
Ways to work with BEMS
Focused scope
Ongoing capacity
A focused asset or an ongoing motion partnership
Your volume, range of applications, internal capacity, and production rhythm determine the right engagement.
Brand Consistency Project
Best for a campaign, collateral family, brand toolkit, company document, template system, or another clearly defined design need.
- Defined objective and deliverables
- Agreed creative and review process
- Clear timeline and final handoff
Brand Design Partnership
Best for businesses and teams with recurring design needs that want a partner who understands the existing brand system.
- Ongoing creative production support
- Consistency across changing requests
- A smoother briefing and feedback rhythm
Frequently asked questions
Before your motion project begins
Practical answers about motion scope, formats, source materials, revisions, production, ongoing support, and pricing.
What video and motion graphics services does BEMS provide?
BEMS can create animated social assets, explainer graphics, data-led motion, title cards, thumbnails, overlays, end screens, and coordinated campaign motion packages.
Can BEMS work with our existing brand assets?
Yes. Existing brand guidelines, video files, copy, still images, illustrations, scripts, and previous campaign assets can all help inform the motion direction.
Can BEMS work from existing video, copy, or design files?
Yes. BEMS can work from existing assets and help identify what needs to be edited, animated, adapted, or created from the ground up.
How are motion projects scoped and reviewed?
The proposal should define the review stages, decision-makers, included revision rounds, and what counts as a change in scope. Consolidated feedback tied to the approved objective helps the project move efficiently.
What formats can the final motion assets use?
Final formats depend on how the design will be used. The delivery package may include web-ready exports, print-production files, scalable vector formats, PDFs, or editable source files when those items are included in the approved scope.
How much do video and motion graphics services cost?
Pricing depends on the number and complexity of deliverables, concept development, source-material readiness, production requirements, format variations, revisions, timeline, and whether the engagement is project-based or ongoing. Complete the brief and BEMS will recommend a clear scope.
Start a conversation
What motion asset does your business need next?
Share what exists today, where inconsistencies appear, who needs to use the guidelines, and which brand touchpoints matter most. BEMS can shape a practical scope around your needs.